Hoka Care: Keep Your Shoes Fresh and Fast

Got a pair of Hoka runners and want them to stay as comfy as day one? Good news – taking care of Hoka shoes is easy when you know the basics. In the next few minutes you’ll pick up the tricks that keep the cushion bouncy, the mesh breath‑able, and the look sharp.

Cleaning Your Hoka Shoes

First off, ditch the harsh chemicals. A mild soap or sneaker‑specific cleanser mixed with warm water does the job. Dip a soft brush or old toothbrush into the suds and give the upper a gentle scrub. Focus on the mesh areas where dirt loves to hide.

Rinse with a damp cloth – no need to dunk the whole shoe. Let the excess water drip off, then stuff the interior with paper towels or a shoe‑tree to hold shape while drying. Avoid direct heat; a shaded spot with airflow is best. Heat can melt the foam and warp the outsole.

Got stubborn stains on the midsole? Make a paste of baking soda and a few drops of water, apply it, and let it sit for 10 minutes before wiping clean. This lifts grime without hurting the boost material.

Storing and Maintaining Boost Cushion

When you’re not wearing your Hokas, keep them somewhere cool and dry. Humidity breaks down the foam, so a closet with good airflow works. If you have more than one pair, store them loosely – don’t crush the midsole with heavy items.

Sprinkle a little talc or baby powder inside after a run to absorb moisture and control odor. Shake out the excess before the next wear. This also helps the foam stay fresh longer.

If you run in wet conditions, wipe the shoes right after you get home. A quick dry‑off prevents water from seeping into the cushioning, which can cause a soggy feel and unpleasant smells.

Every few months, give the outsole a once‑over with a soft brush to remove grit that can wear down the tread. A clean tread gives better grip and extends the lifespan of the shoe.

Finally, know when to retire a pair. If the boost feels flat, the midsole creaks, or the outsole is worn smooth, it’s time to replace. Keeping an eye on these signs stops you from training on worn‑out shoes that could hurt your joints.

With these simple steps—gentle cleaning, smart drying, proper storage, and regular checks—you’ll get more miles out of every Hoka pair. Your shoes stay light, supported, and ready for the next run, whether you’re hitting the trail or the treadmill.