Unveiling the Ownership: Is HOKA Part of Nike?
January 16 2025
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HOKA, a popular brand among running shoe enthusiasts, is often mistakenly believed to be owned by Nike due to its rapidly growing influence and similar target market. However, HOKA operates under the umbrella of the American company Deckers Outdoor Corporation, which also owns other well-known brands. This article explores HOKA's history, its relationship with parent company Deckers, and the implications of such brand relationships on the running industry. Find out more about how HOKA maintains its unique identity despite misconceptions.
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